Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong.
By: Hagel, John.
Contributor(s): Armstrong, Arthur.
Material type: BookPublisher: Boston : Harvard Business School Press, c1997Description: xv, 235 p. : ill. ; 24 cm.ISBN: 9780875847597 (hbk.); 0875847595 (alk. paper).Subject(s): Internet marketing | Customer relations | Virtual communitiesDDC classification: 658.800285467Item type | Current location | Call number | Copy number | Status | Date due |
---|---|---|---|---|---|
HBR Series | Indian Institute of Management Udaipur C4/5 | 658.800285467 HJ (Browse shelf) | 1 | Available |
Includes bibliographical references (p. 221-224) and index.
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